diff --git a/gcc/match.pd b/gcc/match.pd
index c0ed305..e073e9f 100644
--- a/gcc/match.pd
+++ b/gcc/match.pd
@@ -894,7 +894,11 @@ DEFINE_INT_AND_FLOAT_ROUND_FN (RINT)
       && tree_nop_conversion_p (type, TREE_TYPE (@1)))
   (convert (bit_and (bit_not @1) @0))))
 
-
+/* Fold A * 10 == B * 10 into A == B.  naveen*/
+(for cmp (tcc_comparison)
+ (simplify
+  (cmp (mult:cs @0 INTEGER_CST@1) (mult:cs @2 INTEGER_CST@1))
+   (cmp @0 @2)))
 
 /* ((X inner_op C0) outer_op C1)
    With X being a tree where value_range has reasoned certain bits to always be
diff --git a/gcc/testsuite/gcc.dg/pr31096.c b/gcc/testsuite/gcc.dg/pr31096.c
new file mode 100644
index 0000000..1c464db
--- /dev/null
+++ b/gcc/testsuite/gcc.dg/pr31096.c
@@ -0,0 +1,17 @@
+/* PR middle-end/31096 */
+/* { dg-do compile } */
+/* { dg-options "-O1 -fdump-tree-optimized" }  */
+
+int
+f (int a, int b)
+{
+  return a * 10 == b * 10;
+}
+
+int
+f1 (int a, int b)
+{
+  return a == b;
+}
+
+/* { dg-final { scan-tree-dump-not " * 10" "optimized" } } */